Walking The Dog Episode 19: Interview With Musicpreneur Aaron Bethune
In today’s 35 minute episode I talk with my friend, music business consultant, newly published music marketing author, and just a lovely, genuine, and interesting human being, Aaron Bethune...
View ArticleHow Musician @PollyBakerMusic Got 49K Twitter Followers
I recently came across a young female country artist, Polly Baker. I checked out her music, and her music videos, and it was good catchy stuff – nice. Then, as I am wont to do because I teach social...
View Article25 Tips From Music Marketing Experts For An Indie Release
Tis the season for indie album releases (perhaps the Grammy submission timelines are driving some of this). As some of you know, we recently mastered our second Solveig & Stevie CD, Fire and Other...
View ArticleWalking The Dog Episode 20: House Concerts and Release Tips
In this ten minute episode I share my thoughts on house concerts and mention the site, Concerts In Your Home. I also discuss some basic ideas for getting your first house concert off the ground. I also...
View Article8 Remarkable Things Indie Musicians Can Learn From @Sia’s ‘Chandelier’
I have to say, I love the song, “Chandelier” by the female Australian singer, Sia Furler (known simply as Sia). I’ve embedded the Vevo music video at the bottom of this post. It’s a beautiful, simple...
View Article8 Must-Have Things For Your Band EPK And Where To Put Them
I’m in the process of updating the Solveig & Stevie EPK (electronic press kit) for our new album release. I also have several friends and clients who have just released albums or EPs, and are...
View ArticleHow New Age Musicians @RickyKej and @WouterKellerman Won A Grammy
In fall of 2014, I interviewed New Age artists Ricky Kej and Wouter Kellerman about how they marketed their newest collaboration, Winds of Samsara. The album debuted in July at No. 1 on the Billboard...
View ArticleThe @ZIIBRA Interview With Solveig Whittle On Marketing Yourself As A Musician
Last month I was fortunate enough to get a chance to visit the offices of my friend Omri Mor’s Seattle startup, ZIIBRA. What a great team of highly motivated and creative people (their office Halloween...
View Article2015 Social Media Checklist for Musicians
Featured image by scottchan for freedigitalphotos.net I began teaching a social media certificate class this month to 31 adults in downtown Seattle at the University of Washington’s Continuing...
View ArticleSolveig Whittle On The Business of Music
I got an email recently from an MBA student at the University of Washington’s Foster School of Business named Carl Petrillo, asking if he could interview me about my experience as a musician and an...
View ArticleThe Importance of Purpose For Musicians
Blah blah blah personal branding blah blah blah purpose blah blah blah cause marketing… I hear several related refrains oft repeated in the world of social media gurus: “Purpose” is important if you...
View Article5 Reasons Other Musicians Will Play On Your Album
You are a solo artist looking to record your next single, or album, but you need other musicians to perform on your tracks. You could be a songwriter who doesn’t sing, recording a demo in need of a...
View ArticlePopcorn With @Mark_Mulligan And Indie Music Marketing Tactics
I attended an online Music Biz Association webinar last week presented by Mark Mulligan. Mulligan is the author of the Music Industry Blog, Managing Director of of MIDiA Research and “a media and...
View ArticleDIY Is Dead: Seven Suggestions For Indie Musicians In 2016
“How do musicians move from the investment stage to the revenue generation stage of their music careers in 2016?” is the question I hear most often lately. In other words, “When can I stop spending so...
View ArticleWhose Music Career Do You Want To Have? – @TerraNaomi
Artists Sharing Their Own Journey In my quest to learn about music marketing I’ve encountered many smart people, some of them music industry professionals, some social media and marketing...
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